Industry News: Laird Hamilton and Nidecker Team to Launch "Laird Standup"

Laird Hamilton and Nidecker are excited to announce a new partnership to develop stand up paddle boards, as well as the launch of a new brand: Laird StandUp.

“Partnering with Nidecker is a very exciting prospect. I was impressed by their long history of technological innovations, and I knew they would be the perfect choice to help me produce the world’s best line of stand up paddle equipment,” said Laird. Nidecker CEO, Henry Nidecker, was equally enthusiastic, “Laird is a singular athlete, a once-in-a-generation talent. Nobody knows surf and paddle boards like him. We are very pleased to be working with him on this new project.” But Laird is not the only first-class waterman involved in the project. The initial board line is being created by legendary shaper Bob Pearson of Pearson Arrow. “Bob is fantastic,” stated Laird, “He accepts nothing less than the absolute best.”

Laird StandUp is committed to building only the finest high-performance stand up paddle boards, paddles, and accessories. The brand made a successful debut at Surf Expo in Orlando, FL, and will be making its first European appearance at Paddle Expo, September 18-20 in Nuremberg, Germany. The first boards will be hitting stores in early 2013.

Bezoek : www.lairdstandup.com